5 Morgan (1989) states: Many organisations and their managers drive toward the future while looking through the
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5 Morgan (1989) states: ‘Many organisations and their managers drive toward the future while looking through the rear-view mirror. They manage in relation to events that have already occurred, rather than anticipate and confront the challenges of the future.’ Assess the impact that this kind of thinking will have on creative thinking and problem solving in an organisation.
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