9 Growth and survival can be related directly to an organisations ability to produce (or adopt) and...

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9 Growth and survival can be related directly to an organisation’s ability to produce (or adopt) and implement new products or services, and processes

(Van Gundy, 1987). How does one reconcile this suggestion with the fact that many products appear to have been around for many years (e.g.

Mars bars) while others enjoy a revival (e.g. the Volkswagen Beetle car)?

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Creative Problem Solving For Managers

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Authors: Tony Proctor

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9 Growth and survival can be related directly to an organisations ability to produce (or adopt) and implement new products or services, and processes (Van Gundy, 1987). How does one reconcile this...
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9 Growth and survival can be related directly to an organisations ability to produce (or adopt) and...

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Creative Problem Solving For Managers

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