Creativity is not just for problem solving. Very often the most powerful effects of creativity are seen

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‘Creativity is not just for problem solving. Very often the most powerful effects of creativity are seen when we challenge existing ways of doing things that are very satisfactory’

(de Bono, 2006). – ‘Thinking Managers’, available at: www.thinkingmanagers.com/

management/creativity-management.php, accessed 9 April 2013. Discuss.

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