Ideation techniques only generate insights into a problem and not solutions to a problem. To what extent
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‘Ideation techniques only generate insights into a problem and not solutions to a problem.’
To what extent would you agree or disagree with this statement? How does this influence how we might set about the process of evaluating the output of an ideation process?
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Creative Problem Solving For Managers : Developing Skills For Decision Making And Innovation
ISBN: 9780844235954
5th Edition
Authors: Tony Proctor
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