My organization frequently needs marketing and production to collaborate on new products, but members of these two

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"My organization frequently needs marketing and production to collaborate on new products, but members of these two divisions don't get along. We tried department-level performance bonuses, but that just seemed to increase the feuding and backbiting. How can I reduce the bickering and encourage cross-functional collaboration?"

Offering department-level bonuses may have increased the sense of competition between marketing and production employees. Instead, try offering bonuses to employees based on collaborative goals. Start by identifying some clear, measurable goals that are affected by the activities of both departments, then reward members of both departments when the goals are met

(e.g., when a product is developed on time and under budget).

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Human Resources For The Non-HR Manager

ISBN: 9781135632045

1st Edition

Authors: Carol T Kulik, Elissa Perry

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