Are your USPs sustainable? Are there solid grounds for being confident that competitors wont simply copy you,
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Are your USPs sustainable?
Are there solid grounds for being confident that competitors won’t simply copy you, or are you planning further innovation to create other new market opportunities?
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Related Book For 
Managing Organizational Change A Multiple Perspectives Approach
ISBN: 9781260043716
4th Edition
Authors: Ian Palmer, Richard Dunford, David Buchanan
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