Communicating about change involves attending to the varied interests of stakeholders and persuading them of the benefits

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Communicating about change involves attending to the varied interests of stakeholders and persuading them of the benefits of change or, if necessary, modifying changes to produce the best outcome in a given situation. LO.1

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Managing Organizational Change A Multiple Perspectives Approach

ISBN: 9781260043716

4th Edition

Authors: Ian Palmer, Richard Dunford, David Buchanan

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