Competitive logic: Are we a low-cost or premium quality provider? Will we compete on price and volume

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Competitive logic: Are we a low-cost or premium quality provider?

Will we compete on price and volume through cost reduction based on economies of scale and scope, or high price (lower volume) based on quality product/service and/or unique features?

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Managing Organizational Change A Multiple Perspectives Approach

ISBN: 9781260043716

4th Edition

Authors: Ian Palmer, Richard Dunford, David Buchanan

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