It is not unusual for him ask colleagues about their “work-life” balance and especially their workout habits. He encourages colleagues to take time for fitness activities and

“isn’t the type who exalts the machismo of outlandish hours” (Wahba, 2015, p. 88).

Cornell relaxed the company’s dress code and eats in the company café, where he mixes with staff. He has moved the company’s recruitment policy to change the situation where Target was “long populated by lifers” to one making more effort to “recruit outsiders with fresh ideas”.