Managers (including those in change management roles) are creators of meaning whether they like it or not.

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Managers (including those in change management roles) are “creators of meaning” whether they like it or not. They cannot choose to opt out of this role. Their only choice is how consciously/

explicitly to play it. Managers’ actions have symbolic meaning and will be interpreted

(by other organizational members) in this way.

In this regard.

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Managing Organizational Change A Multiple Perspectives Approach

ISBN: 9780073530536

3rd Edition

Authors: Ian Palmer, Richard Dunford, David Buchanan

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