5. The following best describes the role our SC function has in stimulating and shaping demand. a....
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5. The following best describes the role our SC function has in stimulating and shaping demand.
a. SC responds to demand forecasts and orders.
b. SC is involved in consensus demand forecasting, but not integrated into demand stimulation activities.
Digital Supply Chain Transformation 141
c. SC is fully integrated into a cross-functional team that includes product development, marketing and sales to manage our demand stimulation program.
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Related Book For
Digital Supply Chain Leadership Reshaping Talent And Organizations Routledge Studies In Leadership Research
ISBN: 9780367716431
1st Edition
Authors: Murugan Anandarajan, David Kurz
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