Briefly describe the purpose of customer relationship management (CRM).

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Managing Supply Chain And Operations An Integrative Approach

ISBN: 9780134739830

2nd Edition

Authors: S. Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W. Webb

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Question Posted: Apr 28, 2018 12:43 AM

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Briefly describe the purpose of customer relationship management (CRM).

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The purpose of CRM is to establish mut...View the full answer

Managing Supply Chain And Operations An Integrative Approach

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