Describe the major influences on organizational buyers.
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Describe the major influences on organizational buyers.
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There are several major influences on organizational buyers which are the individuals or groups of people within an organization responsible for makin...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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