Describe the microenvironmental forces that affect the companys ability to serve its customers.
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Describe the microenvironmental forces that affect the company’s ability to serve its customers.
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Microenvironmental forces in the hospitality and tourism industry can significantly impact a companys ability to serve its customers These forces incl...View the full answer
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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