Describe the processes used to determine promotion budget and mix.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Describe the processes used to determine promotion budget and mix.

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Determining a promotion budget and mix involves a strategic process that considers various factors including organizational goals target audience competitive landscape and available resources Heres an ...View the full answer

Marketing For Hospitality And Tourism

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