Go to the internet site of a travel organization (e.g., a hotel, cruise line, travel agency, large

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Go to the internet site of a travel organization (e.g., a hotel, cruise line, travel agency, large restaurant). Does it have a separate section for group or organizational purchases? If so, how does the information in the section differ from the organization’s consumer site? If it does not have a separate site, go to another organization until you find one that has a separate site for group or organizational purchases.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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