List and discuss the various methods used to establish promotional budgets. Which is the most common? Which
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List and discuss the various methods used to establish promotional budgets. Which is the most common? Which one is the best from a theoretical standpoint? If you were a manager of an independent restaurant with $800,000 in annual sales, which method would you use? Why?
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Related Book For 
Hospitality Marketing Management
ISBN: 9780471476542
4th Edition
Authors: Robert D Reid, David C Bojanic
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