Site name: Look Smart-Find Articles (American Demographics)

URL: findarticles.com/p/articles/mi_m4021 Background information: Find Articles has articles from thousands of resources, with archives dating back to 1984. This search engine allows you to search for exactly what you need, from millions of articles not found on any other search engine.

Site name: Ethnic Majority URL: www.ethnicmajority.com/demographics_home.htm Background information: Although race relations in the United States have continued to improve since the Civil Rights movement of the 1960s, we are still a long way from being a “color-blind” society. EthnicMajority.com was launched in 2002 to educate, assist, and empower African, Hispanic, and Asian Americans to achieve advancement in politics, business, at work, and society in general.

Site name: About.com URL: marketing.about.com/od/demographics/a/generationmktg.htm Background information: Provides information on a wide variety of topics and includes links to other resources.

Exercises:

a. Identify the generation in which you belong (baby boomer, Generation X, Generation Y, Millennials). Research the characteristics of your generation using the Web sites listed here or through a Google search. If you were to start your own restaurant, how would you market it to others in your generational group? What types of foods would you have on the menu that would appeal to your generational group?

b. Using the Web sites listed here and/or a Google search, identify the differences among these generational groups: Baby boomers, Generation X, Generation Y, and Millennials. What techniques would you use to market to each generational group?

c. Using a Google search on “managing different generations,” identify the different managerial styles needed to manage the workers from different generational groups (baby boomers, Generation X, Generation Y, and Millennials). What motivates each group, and how do the groups differ?

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