Social selling online, through smartphones and social media, is one of the fastest growing sales trends in
Question:
Social selling online, through smartphones and social media, is one of the fastest growing sales trends in hospitality and tourism. It has not fundamentally changed the selling process, but the elements of the sales process are slightly different. How would you describe the process in terms of prepurchase, package construction and purchase, product use, and post travel?
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Prepurchase In the prepurchase phase of social selling in hospitality and tourism potential customers are exposed to various social media posts advert...View the full answer
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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