What is a strategic alliance? Why do you think a company would enter a strategic alliance? What

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What is a strategic alliance? Why do you think a company would enter a strategic alliance? What are the pros and cons of entering a strategic alliance? What impact do you think strategic alliances have had on the airline industry?

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Hospitality Marketing Management

ISBN: 9780471476542

4th Edition

Authors: Robert D Reid, David C Bojanic

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