What is the best type of new product development strategy, reactive or proactive? Explain your answer.

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Hospitality Marketing Management

ISBN: 9780471476542

4th Edition

Authors: Robert D Reid, David C Bojanic

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Question Posted: May 29, 2024 01:03 AM

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What is the best type of new product development strategy, reactive or proactive? Explain your answer.

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Hospitality Marketing Management

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