What is the determination of market potential and why is it so important?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:34 AM

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What is the determination of market potential and why is it so important?

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Market potential refers to the estimated maximum sales that can be achieved within a specific market or industry It represents the upper limit of the demand for a product or service in a given geograp...View the full answer

Marketing For Hospitality And Tourism

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