What is the relevancy of environmental factors to an annual marketing plan?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:34 AM

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What is the relevancy of environmental factors to an annual marketing plan?

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Environmental factors play a crucial role in shaping the context within which a company operates and they significantly impact the effectiveness of an annual marketing plan Considering and adapting to ...View the full answer

Marketing For Hospitality And Tourism

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