Why is a situational analysis so important in the marketing planning process?

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:04 AM

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Why is a situational analysis so important in the marketing planning process?

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A situational analysis is a crucial component of any marketing planning process for a variety of rea...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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