Why is measuring the return on investment from marketing more of a challenge in healthcare than it

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Why is measuring the return on investment from marketing more of a challenge in healthcare than it is in other industries?

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Marketing Health Services

ISBN: 9781567936780

1st Edition

Authors: Richard Thomas

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Question Posted: Oct 10, 2024 05:00 AM

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Why is measuring the return on investment from marketing more of a challenge in healthcare than it

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Marketing Health Services

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