1. Take a brochure or website package offer from any leading international or domestic tour operator, and...
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1. Take a brochure or website package offer from any leading international or domestic tour operator, and using their prices and your own broad estimates of the volume of sales they are likely to be targeting, devise a budget using Fig. 12.1 as a template for the likely cost of items.
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Related Book For
Marketing In Travel And Tourism
ISBN: 9780750686938
4th Edition
Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
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