1. Using the criteria outlined in this chapter, evaluate the range of distribution options available to one...

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1. Using the criteria outlined in this chapter, evaluate the range of distribution options available to one of the following:

i. A conference and exhibition centre.

ii. A museum or heritage centre.

iii. An adventure holiday company.

iv. A medium-sized hotel group of around 75 hotels geographically spread across a country.

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Marketing In Travel And Tourism

ISBN: 9780750686938

4th Edition

Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod

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