4. What strategies should organizations use to cope with the democratization of criticism encouraged by user-generated-content sites?
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4. What strategies should organizations use to cope with the ‘democratization of criticism’ encouraged by user-generated-content sites?
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Marketing In Travel And Tourism
ISBN: 9780750686938
4th Edition
Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
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