1. What are the limitations of the stimulusresponse model of consumer behaviour? To what extent can the...
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1. What are the limitations of the stimulus–response model of consumer behaviour?
To what extent can the human mind be compared to a computer?
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Marketing In Travel And Tourism
ISBN: 9780750686938
4th Edition
Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
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