2. Discuss the likely motivations and personality traits of the target customers for a special interest holiday
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2. Discuss the likely motivations and personality traits of the target customers for a special interest holiday of your choice.
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Related Book For 
Marketing In Travel And Tourism
ISBN: 9780750686938
4th Edition
Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
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