3. How is the message coded in words and images in order to appeal and be understood...
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3. How is the message ‘coded’ in words and images in order to appeal and be understood by that audience?
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Related Book For 
Marketing In Travel And Tourism
ISBN: 9780750686938
4th Edition
Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
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