4. How would you use the other marketing communication tools to complement and enhance the message of the campaign?

 Select a current travel brochure or visitor attraction leaflet; identify which of the multiple purposes of information materials outlined in this chapter it is designed to provide; and evaluate how effectively it fulfils them.
 Discuss the strengths and weaknesses of this printed brochure or leaflet in comparison with alternative means of communicating the same messages online.
 On the basis of this analysis, discuss the extent to which the role of printed materials in travel and tourism marketing is likely to diminish in the next 10 years.