3. In relation to Fig. 12.1, consider the thought process and considerations that managers would apply in

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3. In relation to Fig. 12.1, consider the thought process and considerations that managers would apply in deciding between the choice of Internet or retail travel agents to market their products over a campaign period.

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Marketing In Travel And Tourism

ISBN: 9780750686938

4th Edition

Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod

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