4. Under what circumstances might the private sector take the lead role in DMOs at national, regional,

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4. Under what circumstances might the private sector take the lead role in DMOs at national, regional, state or local level?

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Marketing In Travel And Tourism

ISBN: 9780750686938

4th Edition

Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod

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