5. Identify and discuss some of the challenges of bringing public and private sector organizations together within a regional DMO.

1) Using examples, consider how location determines the marketing strategies adopted by accommodation providers?
2) Compare and contrast three ways in which budget hotel accommodation is marketed differently to traditional four-star and five-star hotels.
3) For a hotel of your choice, how may some of the characteristics of yield management help determine the prices set?
4) Think of three reasons why a higher percentage of the market has traditionally used the Internet more frequently to book airline tickets than hotel accommodation?

5) Outline the benefits and drawbacks of a Frequent Guest Programme (FGP) for an international hotel chain of your choice.
6) In the face of increasing competition from the large scale branded sector, is consortia membership the only marketing solution available to independently owned, mid-market hotels?