Cameo offers a platform for consumers and businesses to hire celebrities of varying levels of notoriety to create short, personalized videos. Last year, the platform facilitated 1.3 million transactions and signed on 10,000 celebrities, including athletes, musicians, actors, and media personalities, which brought its total talent pool to more than 40,000 celebrities. People have used Cameo to give employees pep talks, send birthday wishes, feel connected with stars, and even ask for a divorce. As a result of the platform’s popularity, it earned a $1 billion valuation in a recent round of venture funding. However, a recent content analysis by Quartz indicates a wide disparity between compensation of the 20 highest-paid male and female celebrities on Cameo. Celebrities set their own rates, but Cameo gains more revenue from celebrities who charge a greater amount, which provides an incentive for the firm to feature male celebrities. Therefore, the difference raises questions about whether Cameo’s platform is helping normalize and reinforce the gender pay gap.

Visit Cameo’s website (www.cameo.com). How do the “Featured” celebrities relate to Cameo’s position and value proposition? Do the prices and the way different celebrities are promoted on Cameo reinforce the idea that male celebrities are more valuable than female celebrities? Support your responses.