Describe the R-W-W (real, win, worth doing) new product screening framework. How is it used?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:32 AM

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Describe the R-W-W (real, win, worth doing) new product screening framework. How is it used?

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Marketing An Introduction

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