Give an example of how ethical issues can affect each component of the marketing mix.

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Marketing

ISBN: 9780357033791

20th Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Dec 08, 2022 04:08 AM

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Give an example of how ethical issues can affect each component of the marketing mix.

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Product Products should not be marketed in a deceptive manner or make false claims Additiona...View the full answer

Marketing

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