In what respects, if any, is Hewlett-Packards strategy in PCs more appealing or better than Dells strategy?

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In what respects, if any, is Hewlett-Packard’s strategy in PCs more appealing or better than Dell’s strategy?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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Question Posted: May 28, 2018 01:09 AM

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In what respects, if any, is Hewlett-Packards strategy in PCs more appealing or better than Dells strategy?

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We see HPs strategy in PC as having two main strengthsappeal Its strategy of outsourcing assembly to ...View the full answer

Marketing Management Knowledge and Skills

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