Salesforce.com strives to create mutually beneficial relationships with all of its stakeholders, including customers, employees, and communities. Salesforce.com is a customer relationship management (CRM) vendor that provides a cloud-computing model to enable businesses to manage relationships with their customers. Because it can be difficult to manage the sales process, Salesforce.com also offers additional services for companies, such as social media analytics.

Users obtain the company’s software through a subscription and download it directly onto their computers. The massive growth of the company in recent years indicates that customers are happy with Salesforce.com’s CRM solutions. It earns $10 billion in annual revenues and is one of the fastest growing software companies in the world. In fact, it is the largest company that exclusively sells cloudbased technology. The company sells many different tools including Sales Cloud, Service Cloud, Marketing Cloud, and Pardot. Its CRM users move sales data into the cloud, allowing them to easily access information and analytics. Salesforce.com then works to build deeper relationships with its users by cross-selling its other services. 

Questions for Discussion

1. How have Salesforce.com’s CRM systems benefited its users

2. Why is it a benefit for Salesforce.com to collaborate with other cloud-based services

3. How can Salesforce.com prevent customers from switching to competing services