Suppose you are the champion for consumers with disabilities in your role on the inclusive excellence team

Question:

Suppose you are the champion for consumers with disabilities in your role on the inclusive excellence team at Enterprise Rent-A-Car. You recognize your role has the ability to impact the bottom line both by engaging consumers with disabilities and by establishing goodwill from consumers who want to support brands that practice social responsibility. How would you ensure consumers with disabilities were considered and included in Enterprise’s marketing efforts?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

Question Posted: