What are the primary driving forces in the U.S. fast-food industry in 2004?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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Question Posted: May 28, 2018 01:04 AM

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What are the primary driving forces in the U.S. fast-food industry in 2004?

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Industry sales are flat The industry growth rate which has averaged about three percent per year indicates that the industry has matured Lower growth rates have intensified competition among fastfood ...View the full answer

Marketing Management Knowledge and Skills

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