1. Clear and distinctive positioning that differentiates a brand from others with which it competes is usually...
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1. Clear and distinctive positioning that differentiates a brand from others with which it competes is usually essential for developing a winning marketing strategy.
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Related Book For 
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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