1. Please explain which relationships in the total value chain would be most important for Dassault Falcon to focus on. Dassault Aviation is a French aircraft manufacturer of military, regional and business jets, a subsidiary of Dassault Group. Dassault Aviation is the only aircraft company that designs, manufactures and sells both combat aircraft (instruments of political independence)

and executive jets (work and economic development tools). By July 2017, 2,500 business jets (Falcons) had been sold, since 1965 when the first was sold. Of those 2,500 Falcons delivered, still 2,100 are flying (end of 2017).

History of Dassault Aviation It was founded in 1930 by Marcel Bloch as Société des Avions Marcel Bloch, or ‘MB’. During the occupation of France the country’s aviation industry was virtually disbanded. Marcel Bloch was imprisoned by the Vichy government in October 1940. In 1944 Bloch (as a Jew)

was deported to the Buchenwald concentration camp by the German occupiers, where he remained until the camp was liberated on 11 April 1945. After the Second World War, Marcel Bloch changed his name to Marcel Dassault. ‘Dassault’ was the pseudonym of his brother, General Darius Paul Bloch, in the French Resistance and means ‘for assault’ (originally from char d’assaut

– French for ‘tank’). Marcel Dassault converted to Catholicism in 1950. The name of the company was changed to Avions Marcel Dassault on 20 December 1947. In 1971, Dassault acquired Breguet, forming Avions Marcel Dassault-Breguet Aviation (AMD-BA). In 1990, the company was renamed Dassault Aviation.