10. Why is it important to involve suppliers in product development? SBU AJAX SBU MARKET SHARE (%)...

10. Why is it important to involve suppliers in product development?

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SBU AJAX SBU MARKET SHARE (%) LARGEST COMPETITOR'S MARKET SHARE (%) MARKET GROWTH DOLLAR SALES ($ MILLIONS) RATE (%) A 30 10 8 5.0 B 40 20 14 2.0 10 40 5 1.0 D 10 30 16 0.5 a. Prepare the BCG (Boston Consulting Group) matrix for Ajax's SBUS. b. What are the strategic implications of Ajax's BCG matrix? c. What are the general drawbacks of using the BCG matrix in the strategic planning? d. Is there a relevant alternative portfolio planning model to the BCG matrix?