2. Control systems that deliver the right informationin a timely manner and in media, formats, and levels

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2. Control systems that deliver the right information—in a timely manner and in media, formats, and levels of aggregation that users need and can easily use—can be important elements for establishing competitive advantage.

Four key questions that designers of such systems should address are discussed in this chapter.

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Marketing Management A Strategic Decision Making Approach

ISBN: 9780073381169

7th Edition

Authors: John Mullins, Orville Walker, Harper Boyd, Jr.

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