2. Organizations buy things for one of three reasons: (1) to facilitate the production of another product

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2. Organizations buy things for one of three reasons:

(1) to facilitate the production of another product or service, (2) for use by the organization’s employees in carrying out its operations, or (3) for resale to other customers.

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Marketing Management A Strategic Decision Making Approach

ISBN: 9780073381169

7th Edition

Authors: John Mullins, Orville Walker, Harper Boyd, Jr.

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