2. Organizations buy things for one of three reasons: (1) to facilitate the production of another product
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2. Organizations buy things for one of three reasons:
(1) to facilitate the production of another product or service, (2) for use by the organization’s employees in carrying out its operations, or (3) for resale to other customers.
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Related Book For
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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