2. What are the strengths and the weaknesses of ARM’s business model compared with Intel? ARM Limited (www.arm.com) is the leading provider of embedded microprocessor architecture with commanding market share in everything from mobile devices to sensors. ARM provides leading microprocessor intellectual property (IP ) and supporting technology including physical IP, system IP, graphic processors, design tools and soft ware to a massive ecosystem of partners that in turn develop and support a broad range of industrial and consumer products. ARM licenses and sells its technology and prod ucts to international electronics companies, which in turn manufacture, market and sell microprocessors, application-specifi c integrated circuits (ASICs) and application-specifi c standard processors (ASSPs) based on ARM’s technology to systems companies for incorporation into a wide variety of end products. The company primarily operates in the UK, the US, Europe, South-East Asia and India. It is headquartered in Cambridge, in the UK .