2.4 Explain some of the strategies and tactics that a firm can use to enter global markets....

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2.4 Explain some of the strategies and tactics that a firm can use to enter global markets.

pp. 55–59 HOW “GLOBAL” SHOULD A GLOBAL MARKETING STRATEGY BE? p. 55

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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2.4 Explain some of the strategies and tactics that a firm can use to enter global markets....

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Marketing Real People Real Choices

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