3. Delivering superior value to ones customers is the essence of business success. Because delivering superior value

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3. Delivering superior value to one’s customers is the essence of business success. Because delivering superior value is a multifunctional endeavor, both marketing and nonmarketing managers must adopt a strong focus on the customer and coordinate their efforts to make it happen.

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Marketing Management A Strategic Decision Making Approach

ISBN: 9780073381169

7th Edition

Authors: John Mullins, Orville Walker, Harper Boyd, Jr.

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