3. Delivering superior value to ones customers is the essence of business success. Because delivering superior value
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3. Delivering superior value to one’s customers is the essence of business success. Because delivering superior value is a multifunctional endeavor, both marketing and nonmarketing managers must adopt a strong focus on the customer and coordinate their efforts to make it happen.
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Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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